About us

Allura Couture House
Where maternity meets couture

Allura Couture House is more than a brand; it’s a reflection of my journey, my creativity, and my desire to give something meaningful back to women like me.

When I became pregnant with my second child, I struggled to find maternity wear that made me feel like myself;  elegant, empowered, and stylish. I didn’t want to hide behind oversized fabrics or compromise on style. I wanted to celebrate my pregnancy, and feel proud of how I looked in every moment.

As a fashion designer and stylist, I knew I had the tools to create something different, something beautiful. And so, Allura Couture House was born: a space where couture craftsmanship meets the unique beauty of motherhood.

Each piece is designed with intention, tailored to embrace your changing shape without losing your sense of self. From the first sketch to the final detail, I pour love, experience, and artistry into every design.

Our debut collection, Pure Radiance, features timeless silhouettes and a soft neutral palette, designed to enhance your natural glow. While this collection reflects a serene, minimal aesthetic, future collections will explore a broader spectrum of colors and inspirations, always rooted in couture craftsmanship and intentional design.

Each Allura piece is made in limited quantities, with an emphasis on mindful luxury, premium fabrics, and elegant finishes. Whether you're dressing for a maternity shoot, an intimate gathering, or simply a moment you want to remember,  Allura Couture House invites you to feel seen, celebrated, and beautiful.

You deserve to feel radiant. You deserve couture.
Welcome to Allura.

With love,
Andreea
Founder & Designer