Terms of service

Last updated: October 2026

Welcome to Allura Couture House. These Terms of Service ("Terms") explain how buying from us works, what you can expect from us and what we ask of you. They apply whenever you visit alluracouturehouse.com or place an order with us. Please read them together with our Returns & Exchanges Policy, Shipping Policy and Privacy Policy, which form part of these Terms.

If anything is unclear, please write to us at andreea@alluracouturehouse.com. We reply personally.

1. Who we are

Allura Couture House ("Allura", "we", "us", "our") is a Dubai-based couture house creating limited-edition pieces for pregnancy, postpartum and beyond. We are based in Dubai, United Arab Emirates, and can be contacted by email at andreea@alluracouturehouse.com.

2. Using our website

  • To place an order you must be at least 18 years old and able to enter into a binding contract.
  • Please give us accurate details (name, email, delivery address and contact details) so that we can deliver your order and contact you about it.
  • If you create an account, please keep your login details safe. You are responsible for activity on your account.
  • Please don't misuse the website, for example by attempting to interfere with its security, copying content for commercial use, or using it for anything unlawful.

3. Our pieces

  • Limited editions. Each design is made in a small, limited run. Once a design or size sells out, it may not return.
  • Colours and finishes. We photograph our pieces as accurately as we can, but colours can look slightly different on different screens, and natural variations in fabric are part of couture craftsmanship. These are not defects.
  • Sizing. Our sizes (S, M, L) correspond to your usual pre-pregnancy size, and each piece is designed with room for your bump through pregnancy and into postpartum. Please read our Size Guide before ordering. We are always happy to help you choose. Just email us.
  • Care. Each piece comes with care instructions. Most of our pieces are dry clean only.

4. Dispatch

We dispatch your order as quickly as we can. If a piece needs a little extra time before dispatch, we will email you straight away, and you can cancel free of charge for a full refund.

5. Prices and payment

  • Prices are shown in UAE dirhams (AED). The price shown on the product page is the price you pay for the piece.
  • Any shipping charge is shown at checkout before you pay. Delivery within the UAE is complimentary.
  • For orders delivered outside the UAE, import duties, taxes and customs fees may be charged in your country. How these are handled (including our reimbursement for Gulf (GCC) orders) is explained in our Shipping Policy.
  • Payment is taken when you place your order, through the secure payment options shown at checkout. We do not see or store your full card details.
  • If your card or bank uses a different currency, they may apply their own exchange rate or fees.

6. Your order and our contract

  • When you place an order, you will receive an email confirming the details. Our contract with you is formed when we send that order confirmation.
  • Occasionally we may have to cancel an order, for example if a piece has sold out at the same moment, if there is an obvious error in the price or description, or if we suspect fraud. If this happens we will tell you straight away and refund everything you have paid in full.
  • If you would like to change or cancel your order, please email us as soon as possible. We will always try to help before your order is dispatched.

7. Delivery

Delivery options, charges and timings are explained in our Shipping Policy. Your order remains our responsibility until it is delivered to you (or to someone you have nominated to receive it).

8. Exchanges, returns and faulty items

Our Returns & Exchanges Policy explains how exchanges and store credit work, what to do if a piece is faulty, damaged or incorrect, and any legal right you may have to cancel your order depending on where you live. Nothing in these Terms affects your statutory rights.

9. Our responsibility to you

  • We will provide our pieces with reasonable care and skill, as described on our website, and in line with the consumer laws that apply to your purchase.
  • If a piece is faulty or not as described, you have the remedies set out in our Returns & Exchanges Policy and under the law.
  • We are not responsible for losses that were not reasonably foreseeable when the contract was made, for business losses (our pieces are sold for personal use), or for delays or failures caused by events outside our reasonable control. If such an event happens we will let you know and, if it continues, you may cancel and receive a full refund for anything not delivered.
  • Nothing in these Terms excludes or limits any liability that cannot be excluded or limited by law, or any rights you have as a consumer under the law of the country where you live.

10. Our designs and content

All designs, photographs, text, logos and other content on this website belong to Allura Couture House or are used with permission. Please don't copy, reproduce or use them commercially without our written permission. You are very welcome to share our posts and product links.

11. Reviews and messages

If you send us a review, photo or feedback for publication, you confirm that it is your own and that it is accurate, and you allow us to share it on our website and social media. We will always ask before sharing a photo of you.

12. Privacy

We take care of your personal information as described in our Privacy Policy.

13. Governing law and disputes

  • These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai. The courts of Dubai have jurisdiction over any dispute.
  • If you live outside the UAE, this does not take away the protection of any mandatory consumer laws of the country where you live, and you may also be able to bring a claim in your local courts.
  • If something goes wrong, please contact us first. We will do our best to put it right quickly and fairly.

14. Changes to these Terms

We may update these Terms from time to time, for example to reflect changes in the law or in how we work. The version in force when you place your order is the one that applies to that order.

15. Contact us

Allura Couture House
Dubai, United Arab Emirates
Email: andreea@alluracouturehouse.com