Sizing Chart Information

Welcome to our store

Pure Radiance - Pre-Orders Now Open!

Limited edition styles. Once sold out, they won’t return.

From Dubai to the world – international shipping available.

All pieces are on pre-order basis. Please allow up to 2-3 weeks for production.

Limited edition styles. Once sold out, they won’t return.

Fit Philosophy

Allura Couture designs accommodate subtle shifts in size throughout pregnancy. We recommend selecting your pre-pregnancy size for the best fit, as our patterns are adjusted with room for growth and movement.

Pregnancy Fit Adjustment ( approximate measurements )

Trimester Bust Expansion Belly Circ. Hips

1st +2-4cm Minimal Same

2nd +8-12cm +10-20cm +2-4cm

3rd +10-20cm +25-35cm +4-6cm

First Allura Couture House Collection Drop

Countdown timer

The Countdown Has Begun...
Only few days left until the lunch of Pure Radiance, Allura Couture House’s first limited-edition Maternity Couture Collection.
Timeless elegance. Unmatched femininity. Designed for the radiant woman you are, at every stage.

Pre-orders open 05-08-2025
Once it’s gone, it’s gone. Limited pieces. No restocks.
Your moment to glow in couture is almost here.

Day

Hour

Min

Sec

Ends August 5, 2025 at 12:00 am

Pre-order now

Talk about your store

Allura Couture House is a Dubai-based maternity brand redefining elegance for modern motherhood. Our vision is to empower women to feel radiant, confident, and beautifully seen through every stage of pregnancy and beyond. We believe maternity wear should feel as extraordinary as the journey itself. Designed in limited editions, our pieces celebrate feminine grace, timeless design, and couture craftsmanship made for mothers, by a mother.

Newsletter